How Stickers Help Improve Your Custom Mailers

StickerCanada
4 min readMar 15, 2023

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There are lots of products being mailed to every doorstep each day.

As a small business owner, you should go the extra mile and give your customer the best unboxing experience.

Why not? You have to win their positive impression, trust, and confidence when dealing with you.

One of the best things you can do is give your custom mailers or printed boxes a personal touch by using custom stickers.

“Packaging reflects your products or services from the outside. It also reflects your business and brand image as a whole. Every visual elements matter as it gives an impression to your customers. Packaging is a crucial part of gaining customer’s confidence when making business with you.” — Entrepreneur

Below are excellent reasons why stickers are still on the rise in improving your product packaging without breaking the bank.

Let us start!

Easy to Recognize

Attaching a business logo sticker on your packaging is effective in making your customer familiar with your branding. The moment they receive their parcel, they can instantly recognize the package you sent them.

(Selah Paper uses square vinyl stickers to their outside packaging with their company logo.)

Selah Paper Square Vinyl Stickers
Selah Paper Square Vinyl Stickers
Selah Paper Square Vinyl Stickers

You can get stickers in custom shapes and sizes to suit your packaging needs. Pick one that complements your mailer the most.

Remember, a well-designed logo is a powerful tool that represents your brand’s identity, so invest the time and effort to create one that truly reflects the essence of your business.

Adds Appeal to Your Packaging

Another good reason why stickers help improve your custom mailers or printed boxes visually is that it adds more appeal. Do not bore your customers with just plain and neutral packing. There are many ways to elevate and spice up combined with your creativity.

Promote Your Business

When talking about cheap promotional tools, stickers are the best material to get your name out there. Since it travels to many places and is exposed to many people, it is able to raise brand awareness.

You could design your sticker and print it at home. But if you want a catchy and professional result, leaving it in a trusted sticker printing service is a must. Its outcome must reflect brand authenticity to gain the trust of clients.

Gives a Good Customer Experience

Stickers are a good and fun way of engaging your customers. You can include this in your parcel as a free gift. You make their unboxing experience invaluable by giving them a thrill and excitement. Who doesn’t love a free gift, right?

But make sure you give something they can use and be proud to stick on to their items. It is a free advertisement that might bring in new customers.

Cost-effective and Versatile

Custom stickers could act in many things to complement your packaging and advertising. They are great for adding a personal touch, act as a tamper-evident seal, and can be used as a label if you need to put further details, precautions, or instructions. Its versatility and affordability make it helpful to small business owners like you.

Final Thoughts

Adding a personal touch to your custom mailers sets you apart from your competitors who failed to do so. Never miss this opportunity to make your customers feel extra special upon receiving their parcel. It will build trust and confidence that might lead them to recommend your products to their friends and families.

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StickerCanada
StickerCanada

Written by StickerCanada

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Canada's premier custom sticker and label printing specialist! Designed to deliver informative articles with valuable insights on branding and labeling needs.

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